Reebok Signs WNBA Rookie and UCLA Champion Lauren Betts to Shoe Deal
It’s been a whirlwind for this rising star in women’s basketball. However, the rapid changes are only continuing. Less than 48 hours after being drafted...
Major League Baseball Unveiled Eight New City Connect Uniforms
New season, new look. This week, Major League Baseball unveiled eight new City Connect uniforms honoring their respective cities’ local roots. The eight teams included...
USC Star JuJu Watkins Unveils First Signature Shoe With LeBron James NXXT Gen Line
She is working hard towards her return and long-awaited comeback after unfortunately suffering an injury during last year’s March Madness tournament. But beyond hoops this...
New England Patriots Partner with New Balance For Apparel And New Training Facility Plus Naming Rights
After getting back to the Super Bowl, New England continues to move forward in their new era and quest for continued success. The franchise understands...
UConn Star Azzi Fudd Has Signed a Deal With Jordan Brand
Her college team finished the regular season undefeated (plus 2026 Big East Champion) and now this rising basketball standout just scored a major win off...
Klay Thompson Has Signed a Lifetime Deal With ANTA
One half of the Splash Brothers is making a splash yet again in the sneaker game. He’s had much success with one partnership for years;...
Washington Commanders Suffered Two Significant Injuries In Blowout Loss To Vikings
We wondered if the Commanders would rush their quarterback into the game and if it was even worth it to have him play again as...
Adidas Has Signed Club 520 Podcast to a Sneaker Deal
Over the years podcasts have solidified themselves as major contributors of sports media. With such influence as well as regular, stable audiences, why wouldn’t a...
Jordan Brand Basketball Debuts NIL Class of 2025 Which Includes Sarah Strong and Kiyan Anthony
In recent times we have seen top prospect in the class of 2024, Kiyomi McMiller become the first high school athlete to sign with Jordan...
Pistons Cade Cunningham Agrees to New Deal to Resign with Nike and Getting Signature Shoe
There’s been a lot of kicks/sportswear news this past week. Steph Curry and Under Armour shockingly part ways. Nike officially unveils 7 new colorways of...
Warriors Star Stephen Curry and Under Armour Have Parted Ways—His Official Statement
The end of an era. This situation is something probably sneakerheads and sports fans didn’t see coming. For over a decade Curry and Under Armour...
Jaguars Trevor Lawrence and Travis Hunter Star in New Adidas Campaign
It is a brand new NFL season. Which means it is also time for some brand new sportswear ads and commercials. The three stripes brand...