Women’s Pro Baseball League Reveals Merch Branding and Team Names Based on Historic Female Trailblazers
The WPBL debut season is set to start August 1st. The league is commencing with just four teams; but will expand as they gain more momentum and recognition. Before the season begins fans can take time to get to know the teams. One cool aspect are how they names were created. Recently, the Women’s Pro Baseball League revealed their merch branding and how team names are all based on historic female trailblazers.
Here are the four teams and full descriptions of the inspiration behind their names:
New York Heights:
The New York Heights are inspired by Dorothy Irene Height, a pioneering civil rights and women’s rights leader from New York whose influence and leadership helped shape generations of progress for Americans. Built around the ambition, intensity and relentless standards associated with New York, the Heights identity reflects a city that expects excellence and rises to meet it.
Brand identity: Graphic lines inspired by the speed of a fastball form both the New York skyline and the shape of the “H,” creating a mark rooted in movement, precision and audacity.San Francisco Firebells:
The San Francisco Firebells are inspired by Lillie Hitchcock Coit, known as “Firebelle,” who was a champion of San Francisco’s volunteer firefighters and benefactor of the iconic Coit Tower. Her spirit of action and civic pride became part of the city’s history. Rooted in the grit and reinvention that define San Francisco, the Firebells identity reflects a city that has always rebuilt stronger than before.
Brand identity: When we are down, we come back like the phoenix, just as the city of San Francisco always has. The Firebells mark fuses a bell and phoenix into a single form – the alarm and the answer.Los Angeles Queens:
The Los Angeles Queens are inspired by Lizzie Murphy, known as the legendary “Queen of the Diamond,” who broke barriers as the first woman to play against major league players, and earning respect from others throughout the game. Built around the confidence, presence and cultural influence associated with Los Angeles, the Queens identity reflects a brand that is bold, modern and unapologetic.
Brand identity: The crown mark reimagines four baseball diamonds into a minimalist symbol of power, prestige and the game itself.Boston Hunters:
The Boston Hunters are inspired by Harriot K. Hunt, the first woman to apply to Harvard Medical School and establish a successful medical practice in the U.S. A pioneering physician and activist from Boston who challenged convention and opened doors for future generations of women. Inspired by Boston’s culture of resilience, toughness and relentless drive, the Hunters identity reflects a city built on grit and determination.
Brand identity: Inspired by the osprey, a focused and fearless coastal predator, the Hunters mark represents precision, instinct and action.
Women’s Pro Baseball League Reveals Merch Branding and Team Names Based on Historic Female Trailblazers
Very cool. But what about the merch and branding? Well, the WPBL had some exciting news about their merchandise that is finally available.
The Women’s Pro Baseball League says that DICK’S Sporting Goods, the Official Sporting Goods Retailer of the WPBL; together with PROLOOK, manufactured the League’s official player jerseys and uniforms, practice apparel and travel gear. Fans can now purchase the historic inaugural team merchandise collection through the WPBL Store. The collection also features official team caps by New Era and team replica jerseys by PROLOOK for all four teams.
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