Philadelphia 76ers Announced Deal to Make Kalshi Their Official Prediction Market Partner
First the league and now an individual team is following suit. The Philadelphia 76ers just announced a deal to make Kalshi their “official prediction market partner.” The organization says it’s a first-of-its-kind agreement that will introduce new fan engagement, content as well as creative programs. Moreover, the deal includes postgame SEPTA rides for fans, app-based fan activations and giveaways, plus in-arena visibility and integrations across team platforms.
On Friday, Philadelphia officially announced that they have struck a multi-year deal with the prediction market giant, but this partnership does not come as a surprise. FOS reported earlier this week to expect team-level deals now that the NBA has named Kalshi and Polymarket as partners. Nonetheless, the Sixers say they’re the FIRST NBA team to name an official prediction market partner, and are just following in the footsteps of the National Basketball Association. The very path the NBA paved just on Monday.
Yes, this news comes on the heels of the NBA reaching deals with Kalshi and Polymarket. In order to make them the league’s preferred prediction markets partners. The companies can now use NBA IP on their platforms, while the NBA gets right of approval on markets that they offer.
Owen Morin, Chief Revenue Officer of Partnerships, Philadelphia 76ers adds, “With Kalshi’s new league-wide relationship with the NBA, we saw an opportunity to build a first-of-its-kind team partnership focused on delivering new content, creativity and engagement for 76ers fans. As we embark on a new season with palpable buzz and anticipation surrounding our team, we’re excited to work with Kalshi to create new, fun experiences for our fans.”
Philadelphia 76ers Announced Deal to Make Kalshi Their Official Prediction Market Partner
When asked what his message would be to fans uneasy about the Sixers partnering with Kalshi, the team’s chief revenue officer Owen Morin referred back to the NBA’s earlier statement.
“It really stressed, I think, all of our collective goals, not only the Sixers, the NBA, Kalshi’s, and others, of really protecting the integrity of the game,” Morin said. “The NBA has made that obviously a key priority. That’s obviously a focus of ours as well. We know Kalshi believes in it, and so you know, we want to do this in a really safe way, and we believe it’s regulated in a way where the integrity is upheld.”
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