Michael Jordan Cincoro Tequila Adds Serena Williams and Derek Jeter As Co-Owners
MJ is hurtling his tequila brand to new heights and he’s taking along some of his friends for the ride as well. The Michael Jordan Cincoro Tequila is adding Serena Williams and Derek Jeter as Co-Owners; along with some other MJ buddies.
Therefore, it literally pays to be a friend of the legendary Chicago Bulls player. Nevertheless, following in his entrepreneur footsteps and lead is not a bad idea at all. Jordan has amassed a vast amount of wealth outside of basketball due to his wise decisions and business acumen.
For instance, across his 15 NBA seasons, Jordan hauls in a whopping $94 million in salary and signing bonuses; and he was the league’s highest-paid player in 1997 and 1998. However, this is almost like “play money” for the guy. Guess how much Michael made alone in 2023?
$90 million? $150 million? $220 million? Nah, blud. Go higher. JVM Lending reports:
“Michael Jordan earned $94 million just for playing basketball over the course of his entire career. Last year, (2023) alone though, he made a full $330 million just from the royalties from his Jordan shoe brand (via Nike).”
Additionally, Jordan has been a billionaire for a decade now. Since 2014. He’s one of three professional athletes to achieve billionaire status. It’s now Jordan, Tiger Woods and Lebron James.
But guess what? Michael doesn’t just have one billion in his bank account. Since 2014 the racks just keep piling on up. Estimates show that the Michael Jordan empire of personal wealth is now somewhere around $3.1-$3.2 billon. Billion with a “B.”
Therefore, if any of Jordan’s athlete friends want to learn how to make 10 to 30 times more than they did during their actual playing days. He’s definitely the guy to partner up with and learn some ropes from.
Michael Jordan Cincoro Tequila Adds Serena Williams and Derek Jeter As Co-Owners
So then, who all is Michael Jordan bringing aboard to be apart of his tequila venture? Derek Jeter and Serena Williams are two names that were immediately offered up. However, the company’s new ownership group, Team Cincoro, also includes: RedBird Capital Partners Founder and Managing Partner Gerry Cardinale; The Lerner Family, owners of the Washington Nationals; former NFL star Michael Strahan; B-Ikonic Co-founders Damien O’Donohoe and Sir Paul Marshall; Fenway Sports Group Co-founder Tom Werner; and more.
Jordan is very happy to be working with his friends in the spirits industry. Michael says,
“Cincoro has always been special to me because of the authentic friendships we’ve established around enjoying Cincoro and spending time together, designing it, experiencing it, and tasting it. We are constantly striving for greatness. And now that we’re welcoming in some of my closest friends to the business, I’m looking forward to this next era of Cincoro alongside this all-star team.”
Awesome. Moreover, Serena Williams is equally thrilled to be joining Cincoro Tequila. She states,
“Being part of Cincoro isn’t just about business—it’s about championing a legacy of greatness. I love Cincoro. Just as I’ve strived for excellence on the court, I recognize the dedication and drive behind Cincoro and I’m thrilled to be part of the team.”
The great Michael Jordan understands the importance of a good team dynamic; both on and off the court. And he’s been very successful. Therefore, we are confident that he is putting together an amazing, kick butt ensemble for Cincoro.
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