Beats Solo 4 Campaign Starring Angel Reese- ShaCarri Richardson and Naomi Osaka
New day, new endorsements. Three big names in sports are apart of the newest Beats By Dre ad rollout. Yes, the Beats Solo 4 campaign is starring Angel Reese, ShaCarri Richardson and Naomi Osaka.
We really like this music meets sports crossover. A lot of athletes over the years have admitted to playing and listening to music during their workouts or even just to chill before competitions. For instance, who of us can forget seeing the legendary Michael Phelps pacing or sitting before an Olympic race; staying focused with his headphones on blaring music? Totally blocking out any distractions or individuals from trying to get into his head.
Well, his musical strategy before swim meets paid off. Phelps to this day, is still the most decorated Olympian of all time. With 28 total medals. 23 being gold.
Therefore, brands utilizing athletes is just good business. If trophy winning athletes use music and headphones in their lives to be great; why couldn’t a regular Joe not do the same to enhance his performance or workouts?
Well, Beats By Dre has had no problem putting that very idea into music lovers heads; by including big sports names into their publicity campaigns. And it is a strategy that is working. Electronics giant Apple bought Beats By Dre in 2014 for $3 billion. By 2019, Apple had already earned their money back and then some. And sales remain steady and strong even five years later.
Beats Solo 4 Campaign Starring Angel Reese- ShaCarri Richardson and Naomi Osaka
So now, the brand is continuing with its athletic heritage. Putting three talented women as the face of their latest product. Furthermore, Naomi, Reese and ShaCarri are all excellent choices.
This triple trio all have amazing sports achievements under their belts. ShaCarri Richardson is currently the fastest woman on the planet and Angel Reese is NCAA champion. Additionally, Naomi Osaka is a four-time Grand Slam singles champion, with two Australian Open and two US Open titles.
Regarding their new headphones and the campaign, Beats by Dre states,
“We can’t promise the Beats Solo 4 will help you ball like Angel Reese, but you will look, sound, and feel good while you try. Beats Solo 4 is officially here. Available at apple.com and Apple stores in 3 stunning colors.
Solo 4 is better than ever. It’s ultralight (217 grams) and it comes equipped with must have features and powerful sound. It is the ultimate upgrade.
The lightweight on-ear delivers robust sound, Personalized Spatial Audio with dynamic head tracking, UltraPlush cushions; up to 50 hours of battery life and Lossless Audio via USB-C.”
Nice. The product looks good. The campaign is on point. And it’s nice to see three athletes getting their flowers and getting opportunities to expand their personal empires. We can’t wait to see more of these awesome women as they compete at the Olympics and in their respective fields.
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