Adidas Announces New Multi-Year Partnership With Unrivaled
A new season brings forth a wave of new exciting change. Adidas announced a new multi-year partnership with Unrivaled, becoming the official uniform and performance apparel partner of the basketball league. The partnership will debut on the court at the start of Unrivaled’s 2027 season.
The league had a deal with Under Armour for its first two seasons. However, now it has secured another multi-year partnership for the women’s basketball league with The Three Stripes. The Adidas brand will provide warm-ups and on-court uniforms and also make licensed gear for fans. Therefore, this means that fans can expect authentic jerseys as well as lifestyle collections.
Furthermore, Adidas has also agreed to become the apparel provider for the league’s youth camps, clinics, and related community basketball programming. This partnership only underscores Adidas’ continued investment in growing women’s basketball from the professional ranks down to the next generation of players and fans.
Adidas Announces New Multi-Year Partnership With Unrivaled
The iconic brand and the Unrivaled league made their partnership known through a press release statement. It mentions,
“Today, adidas announced a new multi-year partnership with Unrivaled, becoming the official uniform and performance apparel partner of the basketball league, marking a significant step in the brand’s commitment to advancing women’s basketball at every level. Under the agreement, adidas will provide on-court uniforms and performance apparel for Unrivaled athletes, while also becoming the apparel provider for the league’s youth camps, clinics, and related community basketball programming. The partnership will debut on the court at the start of Unrivaled’s 2027 season.
The partnership brings together two organizations helping shape the future of women’s basketball, pairing Unrivaled’s rapid growth and player-first model with adidas’ global reach and longstanding investment in the sport. As Unrivaled enters its third season, the league continues to build significant momentum, expanding to eight clubs and 54 players, setting attendance records and recently reaching a $650 million valuation.”
Unrivaled continues to make moves and show the world that they are not just some side league. But the real deal. The league continues to expand and evolve now with additional cities to play in and a new apparel partner. Women’s sports continues to be on the up and up.
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