New WNBA Expansion Team Finally Gets a Name the Toronto Tempo
Took awhile, but the wait is over. We had known about the Valkyries for some time, but now the second expanded franchise has an identity as well. On Thursday morning it was announced that the new northern WNBA expansion team finally gets a name the Toronto Tempo.
The logo for the Tempo is pretty slick. It features the franchise name and a basketball flying at dizzying, lightning speed. Demonstrating that the league will need to keep up with them. Nice.
However, don’t just listen to our interpretation. Teresa Resch, President of the Toronto Tempo further explains,
“Tempo is pace. It’s speed. It’s a heartbeat. And it’s what you feel when you step into the streets of this city, and in the energy of the people who call Canada home. As Canada’s WNBA team, I know the Tempo will set our own pace, move at a championship cadence, and inspire people across this country.
Tempo reflects what fans can expect from this team – including, of course, the in-game experience at the arena. The sounds of the court. The beat of the music. The passion of the fans around you and the intensity of the players on the floor. Capturing all that energy, excitement and feeling was crucial as we chose the name for Canada’s WNBA team.”
New WNBA Expansion Team Finally Gets a Name the Toronto Tempo
If you are curious as to how Tempo finally picked its name. This name and brand identity are the outcome of an unprecedented public engagement program, “Name Your Team”, which created an open call-for-inspiration from across Canada and around the world. More than 10,000 people weighed in, and the Toronto Tempo brand was informed by both the inputs of those contributions and feedback and insights from a community council.
Additionally, the team’s official press release provided a few more details and tidbits. The Tempo reveal,
“Canada’s first WNBA team has a name: Toronto Tempo. This new brand identity was inspired by the rhythm of our city, our country, and the game of basketball. In play and in life, it’s not just about how fast you move, but how you control the pulse of the world around you.
The Tempo logo similarly reflects the team’s values – its forward-leaning motion representing the team’s desire for progress; its sharp angles and round curves a nod to the dynamic nature of the team and the game; its six lines representing the five players on the court and the sixth player in the game: the fans.
A full line of branded merchandise will be available soon, giving fans the opportunity to proudly represent the team. Fans are encouraged to sign up at https://tempo.wnba.com/ to be the first to receive updates about tickets, contests, news and when merchandise will be available.”
Sweet. Well, it’s thrilling to watch women’s basketball continue to grow and expand. And we can’t wait to see the Valkyries and Tempo in action next season.
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