New Balance Lands Multi-Year Deal With WNBA
And another one! The Women’s National Basketball Association is adding another marketing partner to their ever growing list. The league is skyrocketing exponentially and numerous brands are trying to get in on all the exciting interest and success. The latest… New Balance Lands Multi-Year Deal With WNBA.
While brands like Nike have had a decades long chokehold on the sports industry. New Balance is really working overtime to revamp their image, improve visibility and propel themselves to be a competing force in the athleisure and sportswear realm. And their efforts are working.
This isn’t the same NB of the past. The designs are steadily improving. Big names in various sports genres are constantly signing on to collaborate. The quality and tech behind their creations are ingenious. So they are definitely on a new exhilarating path.
New Balance made an official announcement regarding the partnership with the WNBA via social media. Utilizing a photograph of LA Sparks rookie superstar Cameron Brink in her #22 jersey. An athlete that is already one of the faces of the brand; along with the Dodgers Shohei Ohtani and fan favorite tennis pro, Coco Gauff.
Moreover, Nick DePaula who extensively covers footwear news also confirms the New Balance move. He states,
OFFICIAL: New Balance has landed a multi-year deal with the WNBA to become an official league marketing partner.
Deal provides rights to use in-uniform imagery and New Balance plans to “create authentic broadcast, digital & retail content featuring WNBA rookie Cameron Brink.”
New Balance Lands Multi-Year Deal With WNBA
Now what does this deal mean for some of the other sportswear brands already associated with the WNBA? Will this push entities like Nike, Puma, etc. to the side or out? Causing New Balance to take over various duties or responsibilities towards the league?
In short, the answer is no. All the previous brands will continue to still have a thriving partnership with the league and have a role to play. This is because the WNBA does not currently have an exclusive footwear partner. Therefore, New Balance will join Puma, Nike, Adidas and Under Armour as a league partner. With only league sponsors permitted to display their logos on court.
Information is still tight-lipped in regards to the New Balance and WNBA deal. With financial terms not yet being disclosed. We will keep you updated.
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