NBC Presentation of 2026 Olympics Has Had 13 Consecutive Days of 20 Million Viewers
From Jordan Stolz to women’s hockey, sports fans have witnessed Team USA experiencing golden moments in real time. However, just how many viewers are tuning in to see all the Olympic action? Well, on Thursday we finally got our answer. NBC’s presentation of the 2026 Olympics has had 13 Consecutive days of 20 million viewers.
Part of the reason for the huge viewing crowds in recent days are hockey lovers and skiing enthusiasts. For instance, coverage of the U.S. Men’s Hockey Team’s 2-1 overtime victory against Sweden averaged 6.9 million viewers – marking the most watched Olympic men’s hockey game since the 2010 Vancouver Olympics gold-medal game (U.S. vs. Canada). The game’s audience peaked at 8.9 million viewers from 5:30-5:45 p.m. ET.
NBC who has and owns the U.S. media rights to the Olympic Games through 2036; excitedly heralded the news about the ratings the network is enjoying during the month of February. NBC reveals,
“Led by Mikaela Shiffrin’s dominating gold-medal win in the slalom and the men’s hockey quarterfinals, NBCUniversal’s Milan Cortina Winter Olympics coverage averaged 20.2 million viewers yesterday for the live afternoon window (Milan Prime: 2-5 p.m. ET) and Primetime in Milan (8-11 p.m. ET/PT) across NBC, Peacock, NBCU Digital Platforms and Versant’s USA Network, according to preliminary Nielsen data and digital data from Adobe Analytics.
Through Wednesday, the Milan Cortina Winter Olympics is averaging 23.9 million viewers on NBC, Peacock, NBCUniversal Digital Platforms and Versant’s CNBC and USA Network – marking the most-watched Winter Games presentation at this point since the 2014 Sochi Olympics, according to official Nielsen Big Data + Panel viewership and preliminary data from Nielsen, and digital data from Adobe Analytics. Viewership is up 90% from the 2022 Beijing Olympics at this point (12.6 million).”
NBC Presentation of 2026 Olympics Has Had 13 Consecutive Days of 20 Million Viewers
Over the years, NBC has really worked hard to build and encourage audiences to utilize their Peacock streaming platform. For the Olympics, many viewers are obliging. The network says that their strong Olympics viewership and ratings was, “led by Peacock, a record 12.9 billion minutes of Milan Cortina Olympics content have been streamed, topping by 87% all prior Winter Games combined (6.9 billion minutes).”
Sports really has a way of bringing everyone together. And it is clear that millions are enjoying watching global competition on a daily basis.
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