NBA and Coca Cola Company Bringing Sprite Back as league’s Official Global Soft Drink Partner
OBEY YOUR THIRST everyone! Basketball and a longtime soft drink has been reunited. On Tuesday, the league announced that the NBA and the Coca Cola Company is bringing Sprite® back as the league’s Official Global Soft Drink Partner.
The Coca Cola Company first joined up and partnered with the NBA 40 years ago. Bringing basketball and beverages together back in 1986. For nearly three decades, Sprite helped shape how basketball connects with fans across sport, music, fashion and self-expression. Sprite also served as the title sponsor of the Slam Dunk Contest at NBA All-Star from 2003 – 2016.
The NBA PR Communications page announced this development mentioning,
“The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner. The agreement marks the return of one of the NBA’s most iconic brand collaborations, reuniting two names that have shared a deep connection to basketball culture for decades. Sprite, the world’s leading lemon-lime soft drink, will serve as the exclusive soft drink partner of the NBA across a global footprint.”
Furthermore, Manolo Arroyo, EVP and Global Chief Marketing Officer, The Coca-Cola Company adds,
“Basketball is central to the DNA of Sprite. Reuniting with the NBA is about co-creating what’s next – experimenting with new fan experiences, exploring emerging formats, and meeting the next generation where they are. Basketball is not just a game; it’s a global cultural engine and Sprite, together with the NBA, will help to fuel the moments and memories that drive it.”
Anthony Edwards of the Timberwolves seems to agree with Coca Cola’s sentiments. And is excited to continue repping the brand. Regarding Sprite and the NBA he says,
“I love that Sprite has always been a brand that pushes you to do things your way,” said Anthony Edwards, Minnesota Timberwolves Guard. “Being a part of this legendary partnership between Sprite and the NBA is incredible. I’m excited to represent the brand and show the next generation the power of staying true to yourself.”
NBA and Coca Cola Company Bringing Sprite Back as league’s Official Global Soft Drink Partner
Under the new agreement, Sprite will activate across NBA’s biggest global stages, including league tentpole moments, as well as international events like NBA Global Games. Through the partnership, fans will see immersive experiences, custom content series on NBA platforms, and exclusive promotions that bring them closer to NBA fandom.
Additionally, expect cans of Sprite to receive a makeover and get a facelift. The renewed collaboration builds on recent momentum, including the introduction of co-branded, limited-edition Sprite cans featuring select NBA teams in participating markets. Very nice, glad to see these two partners link back up.
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