Lebron James for Louis Vuitton Mens Spring-Summer 2024 Collection
Sports athletes make their money on and off the court, end zone and track. Oftentimes in industries way outside of their “field of expertise.” Nevertheless, in these very industries, such as fashion, designers as well as brands; recognize that these famous faces are an excellent vehicle for getting their designs more attention and exposure. Case in point, a well known luxury fashion house is tapping the legendary King James for their ad campaign. Therefore, get ready to see plenty of billboards and digital advertising of Lebron James for Louis Vuitton Mens Spring-Summer 2024 collection.
“The Chosen One” is teaming up with music producer and LV creative director Pharrell Williams for this particular clothing project. Williams, who put the collection together, feels like Lebron effortlessly represents the garments and pieces well. The styles are upscale, classic, a bit retro feeling at times; also with some sports flair.
Here’s a quick mashup in order to show you what we mean.
Nonetheless, as for the exact reason for this casting choice; LV provides a brief statement. Via their website, Louis Vuitton states,
“[Our] Men’s Spring-Summer 2024 collection. Reimagining the Maison’s style codes, Pharrell Williams melds heritage savoir-faire with an eye-catching vibrancy. Embodying the audacious energy of Pharrell Williams’ debut collection, LeBron James personifies the trailblazing vision of the Maison’s next menswear chapter.”
Lebron James for Louis Vuitton Mens Spring-Summer 2024 Collection
This is not the first time that Lebron has lent himself to a brand for advertising purposes. James has been seen in tons of commercials and adverts for brands like: Beats by Dre, Sprite, Nike, Ruffles Potato Chips, Mountain Dew, Tonal and Samsung. Sportico reports that Lebron’s “lifetime deal with Nike pays more than $30 million annually.” So as one can see, these types of deals are quite lucrative for a sports star.
Nonetheless, getting back to LV. Louis Vuitton explains some of the clothing James is rocking with in the campaign. The fashion house says,
“LeBron James for Men’s Spring-Summer 2024. Introducing the Men’s Creative Director Pharrell’s debut collection. From Virginia to Paris, Pharrell Williams unveils a series of tailored silhouettes. Emblematic motifs and a striking color palette introduce this collection as the future Louis Vuitton Men’s aesthetic, boldly embellished with quintessential details.
[NBA athlete] LeBron James [is our star] for the Men’s Spring-Summer 2024 campaign. LeBron James personifies the aesthetic of Pharrell Williams’ debut collection, revisited through modern tailoring and graphic motifs. James carries The Speedy bag. Enrobed in graphic Monogram-adorned leather, the iconic Speedy bag is reinvented. Fusing heritage and a contemporary flair, [it] is imbued with the spirit of New York City.”
Sounds fancy. And Lebron James just makes the collection and everything look so cool. He’s a vibe.
So… Nice collection. Nice ad. Plus Lebron’s bank account continues to fatten. To quote the icon that is Mel Brooks, “It’s good to be the King.”
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