Iowa-LSU Most Watched NCAA Women’s Basketball Game With 12.3 Million Viewers!
We all knew the numbers were going to be huge and they are actually record breaking! Caitlin Clark and Angel Reese; along with their super talented teammates had all eyes on them for their Elite 8 rematch and rivalry. The ESPN broadcast of Iowa-LSU is the Most Watched NCAA Women’s Basketball Game With 12.3 Million Viewers!
Yes, the future looks very bright for women’s basketball and sports in general. And it’s shining bright for March Madness period. Viewership this year has been skyrocketing as the tournament progresses. In fact according to ABC News this has been the most watched tournament ever. ABC reports,
“Overall, the NCAA Tournament is averaging 9.4 million viewers on CBS, TBS, TNT and truTV, a 4% increase over last year. The Elite Eight game between NC State and Duke produced the largest audience for an Easter Sunday telecast on any network in 11 years. The Wolfpack’s 76-64 victory over the Blue Devils in the South Region final averaged 15.1 million viewers on CBS, according to Nielsen. The 2013 Elite Eight game between Duke and Louisville averaged 15.6 million.
Sunday’s first game between Purdue and Tennessee averaged 10.4 million, making it the most-watched early regional final in five years. [While] Sunday’s viewer average of 12.8 million is a 30% increase over last year, and the most-watched Elite Eight doubleheader since 2019.
[Lastly] Thursday and Friday’s Sweet 16 games on CBS, TBS and truTV averaged 10.3 million, up 5% from 2023.
Iowa-LSU Most Watched NCAA Women’s Basketball Game With 12.3 Million Viewers
Great numbers, and the ladies aren’t far behind. For years, the overall consensus is that women’s sports just do not bring in the numbers. However, with the recent infusion of stars and talent; as well as social media exposure. Women led sports are getting the “push” and attention they need to thrive. Just like the men acquire.
Nevertheless, ESPN had one of its fan favorite reporters and journalists deliver the good news about the viewership numbers for one of the most anticipated games in March Madness history. Adam Schefter reports,
“Monday night’s Iowa-LSU game on ESPN was the most-watched NCAA women’s basketball game ever, with 12.3 million viewers.”
Sweet. It’s safe to say millions are enjoying the tournament. And it’ll be interesting to see which schools not only make it to the championship game; but just how many fans and basketball enthusiasts will tune in to watch from home.
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