Christian McCaffrey Is Expanding His Horizons Joining The Footwear Market

He’s had plenty of success as an NFL running back for nine years. His career started with the Carolina Panthers where he spent six years. The last three years have been with the San Francisco 49ers where he is preparing to start his fourth season for 2025. However, like many athletes he realizes that there is life after sports. So Christian McCaffrey is expanding his horizons by joining the footwear market. He is taking a role as a Co-Founder and investor to while on earth™.

While on earth™ was founded by footwear and fitness industry veteran, Todd Meleney, alongside athlete co-founders Christian McCaffrey, Brooke Wells, and Mat Fraser. It is a performance wellness brand that creates footwear and apparel for those who move, go, and do. They also sell shorts, tights, tanks, bras, tees and hats to round out their products. They are also an eco-friendly brand. Since their inception they have been a member of 1% For The Planet. They’re committing 1% of annual sales directly to environmental organizations though the 1% For The Planet network.

Regarding joining the footwear and fitness brand, McCaffrey said,

“I fell in love with what Todd and the team are building,” said Christian McCaffrey, while on earth™ Co-Founder and Investor. “I am at a point in my career where I wanted to build something from the ground up and to be part of something bigger than myself. This isn’t just about putting my name on something. I wanted to share a vision with like-minded people that is represented through footwear and apparel. This is the perfect fit, not just because I resonate with the actual products, but because of the people and the name itself. I’ve already been very hands-on with product direction specifically and I’m very excited about the opportunity we have in front of us.”

Christian McCaffrey Is Expanding His Horizons Joining The Footwear Market

In honor of the announcement about McCaffrey, while on earth™ is offering their new Pathway Hat as a gift with purchase for orders over $150 using code CMC at checkout. Adding more insight on his reason for teaming up with while on earth™, McCaffrey stated:

“… but how I live goes far beyond the field. It’s how I take care of my mind, my body, my relationships. It’s how I respond to adversity and stay grounded in what matters most. Everything I engage in has meaning, and that’s exactly what this brand represents. I couldn’t be more excited to join the while on earth team and help shape what’s next. Let’s go!”

And we’re excited for Christian as he pursues a new adventure in footwear and fitness. Congratulations!

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