Adidas Has Signed Club 520 Podcast to a Sneaker Deal

Over the years podcasts have solidified themselves as major contributors of sports media. With such influence as well as regular, stable audiences, why wouldn’t a brand come knocking? Well, one has and it is the first of its kind. Adidas has signed Club 520 Podcast to a sneaker deal.

Yes, hosts Jeff Teague, Brandon Hendricks, and DJ Wells will be official footwear and apparel partners while highlighting brand stories. Making them the first podcast with a shoe deal. The Adidas brand announced the exciting news with a video post via social media. Within the visuals the Clippers James Harden and former NBA star Derrick Rose can be seen welcoming the trio to the Adidas family. A few scenes later and an entire truck arrives with Club 520 Adidas gear and sneakers. The video ends by reminding the audience that what is happening is a first in history. A podcast possesses a shoe deal, an exclusive apparel and footwear partner. Incredible.

Sneaker insider Nick DePaula reported on this partnership on Wednesday afternoon. DePaula confirms, “BREAKING: Adidas has signed the Club 520 Podcast to a sneaker deal. The first-of-its-kind deal will see Adidas partner with hosts Jeff Teague, DJ Wells, and Brandon Hendricks as an “exclusive apparel and footwear partner spotlighting athletes, creators & community stories.”

Adidas Has Signed Club 520 Podcast to a Sneaker Deal

Jeff Teague believes this new deal with Adidas aligns with sports talk seamlessly. Shoes and sports just goes together. Regarding Club 520 signing and joining up with Adidas Jeff mentions,

“Linking up with adidas Basketball is a huge moment for Club 520. We’re always looking to bring real hoops stories and culture to our audience, and now we get to do that with a brand that’s been part of the game forever.”

Let them know Teague. Nonetheless, this is an awesome development. This no doubt will lead to more opportunities for the movers and shakers of the podcast realm, as well as sports media.

However, one last bit of sneaker news. This is just a quick reminder about a drop going down this month. The new colorway Alphadawg Anthony Edwards 2 will be available December 6. The Adidas brand says this particular design is, “Built for the dawgs who lead.”

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