New Balance Reveals New Shohei Ohtani Signature Logo
New contract. New marriage to a very beautiful wife. Brand spanking new team. And new… signature logo? That’s right, the good vibes are only continuing for one of the greatest ball players in modern baseball history. Sportswear brand New Balance reveals a new Shohei Ohtani signature logo that will be utilized for numerous future projects and merchandise.
Seriously… this is such a significant honor. There’s been countless athletes who sign deals with various brands. Lending their likeness and popularity in order to sell a plethora of products.
However, not every athlete gets their own exclusive logo with a particular brand to represent themselves and the company. Nevertheless, it is not surprising that New Balance is going in this direction with Shohei. Ohtani is one of most recognizable athletes in the entire globe. Therefore, his logo would instantly be something that people easily identify and know it’s Ohtani without even seeing his name. Now that is true star power.
New Balance Reveals New Shohei Ohtani Signature Logo
To rollout the new logo, New Balance released an awesome video featuring pencil drawings with an anime flair. You see Ohtani speeding around, running the bases. Then, finally it appears… the official logo.
The logo is in black and white, and it shows Shohei “Shotime” Ohtani rounding first base. Ohtani himself is excited about the logo and took to social media platform, Instagram; to reveal it to his fans worldwide. Shohei states,
“To finally reveal this special logo that I’ve worked closely on is truly an exciting moment for me. It is a visual representation of my journey in baseball and I am excited to share it with the world.
I also look forward to using this logo with future projects that we will reveal throughout the 2024 season.”
When you think of athletes with logos, you probably have NBA legend, Michael Jordan, pop up in your mind. Ohtani is ascending to such well-known levels and territory. Nevertheless, he’s not just using his brand and name for profits; but to do good for others. Chris Davis, New Balance Chief Marketing Officers and SVP of Merchandising spoke on this aspect. Davis mentions,
“Since joining forces with New Balance, Shohei Ohtani has been nothing short of incredible to work with both on and off the diamond. We have collaborated with Shohei on charitable endeavors in Japan, global brand storytelling, product and a lot more still to come. Shohei is truly a reflection of our values, and this is just the beginning. We will continue to innovate, inspire and give back in a way that can only be expressed through Shohei.”
How awesome. Such a great guy on and off the mound. Therefore, congratulations Shohei on the logo and we’re excited to see your future New Balance projects.
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